Is there a business case for well-being in my organisation? (P1/2)

Over the last month we’ve been in discussions with a wide range of organisations who are looking to provide our mental well-being tool to their people. The challenge we’re coming across again and again is the disconnect between the person within the organisation interested in integrating the service and the decision maker who will pay for the service. The person who is making the decision, often wants to see a business case for why they should invest in their peoples’ well-being. I have found that offering effective and trusted well-being services to our teams and communities can change the way we work, study and live – with an implicit and measurable, positive return on investment. This inspired me to write this article:

[If you haven’t come across Rize before please feel free to watch our short explainer video here first]

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As Rize continues to grow the amount of interest we’re getting is expanding at a rate we’re struggling to keep up with.

Since our major launch of the Rize app onto iPhone, iPad, Android and Tablet we’ve been rushed off our feet. We’ve been featured by the Huffington Post, Cambridge University, and we were honoured by an invitation to pitch Rize infront of the Duke of York last week at an event called ‘Pitch@palace‘ – See our one minute pitch on the day here.

When I set out to create Rize my focus was on the individual – working out how I can engage and help the most amount of people to understand and improve their mental well-being with an fun and interactive app, whilst keeping it safe, relevant and effective.

As word spread, I started to hear more and more interest from not just individuals but larger bodies – employers, Universities, counselling services, HR services, even sports teams! They all saw the opportunity to provide Rize as an accessible tool to help their people to improve their mental well-being.

Those organisations who have showed early interest in Rize instinctively knew what improved mental well-being can do for a team or workforce, but many of them don’t have enough of the solid facts yet to make the case – the business case of why improved support for mental well-being will have a positive impact for the whole organisation. The people who ‘get it’ – the HR Directors, the counsellors, the team leaders aren’t necessarily always the decision makers who either say “Yes, we want Rize” or “Really?..”.

So I began interviewing employees, employers, students, counsellors and mental health institutions – I realised each of them all have their own measure of success, their own metrics for their return on investment (ROI)…whether they are investing their time, hope, or money.

  • I found that employees/students/patients (we’ll call ‘individuals’) wanted anonymity and some kind of assurance that they won’t be wasting their time using Rize – they wanted to know exactly how Rize can help them, where the evidence is, and how much time it would take out of their day.
  • The person interested in subscribing Rize for the organisation (we’ll call ‘administrator’) wanted to at least know that the service was being used regularly, by a lot of people and not just being picked up once by a few, then replaced by flappy birds the next day. They also wanted to know how this is going to provide an indirect cash-value return in some form.
  • The decision makers who would be paying for the subscription wanted to know two things – how does this help my ‘individual”s to flourish and feel grateful to their organisation, and most importantly – what is the ROI.

I was very fortunate to have interviewed all of these people (thanks to advice from my excellent mentors at Accelerate Cambridge) before we had finished creating Rize. I was able to not only tailor the value proposition and promotional material for each of the people concerned, but I was able to add important functionality to Rize that would allow them to see their own ROI.

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For the individual we added mood and stress tracking functionality to help them see if using the Rize app was helping them to manage their stress and feel better, with the option to create custom workouts at the length of their choice (1-15 minutes). Our promotional material now includes information on evidence of effectiveness for the concepts integrated in Rize. We also made sure all personal information was stored on their phone and not somewhere else so they wouldn’t have to worry about being ‘spied on’.

For the administrator we created their own dashboard – where they could see number of installs and usage by everyone within the organisation – thus allowing them to see if the service is being used regularly, without compromising the individual’s anonymity. Through the dashboard they could also include information on other support systems available within the organisation, so that the individual’s could again access these without having to first reach out to the administrator.

Then for the decision maker we decided on two things. Firstly we are putting Rize through clinical trials – to provide grounded evidence that Rize is able to reduce the levels of stress within a workforce over the course of six months – that way the decision maker can have confidence in Rize helping their people. Secondly we put together a solid business case, with the help of publications from gov.uk, NICE, MIND, a group of HR Directors in Cambridge and a number of other institutions focusing on bringing mental well-being to the workplace.

In part 2 of this article I will provide and go into the compelling business case we can now provide – that anyone interested in the mental well-being of their organisation can take to the decision maker and make it a no-brainer for them to put more resources into supporting their peoples’ well-being.

We are very fortunate to have connected with our first, forward thinking organisation: the Cambridge Judge Business School, who ‘got it’ immediately. Their HR Director – Julie Brown, a world leader in her area has launched Rize with her staff yesterday – to help their teams effectively manage their stress, improve productivity and enrich their day to day well-being. We’re already seeing great interest from employees across the company from the word go.

With the help of innovative organisations such as the Cambridge Judge Business School, who show an active interest in supporting their peoples’ well-being, we are very much looking forward to reaching even more people with Rize.

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Keep your eyes peeled for part two of this article, coming soon!

John Harper

Founder & CEO

Rize

If you’re an organisation interested in subscribing to Rize you can get in contact with us – info@rizenow.com, and we can set you up with a no-hassle, free trial and provide promotional documents for your people.

For more general information please visit our website – http://www.rizenow.com

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